All You Need Annual Membership 

Press. Partnerships. Content. Community.

All you need to stop guessing and start growing.

The annual program and community for creative businesses, lifestyle brands, and creators who are ready to be seen, build momentum, and grow with a clear plan and the right people in their corner.

12 MONTH PAYMENT OPTION | PAY IN FULL OPTION

Included inside the Membership:

• Holiday Gift Guide & Planning Deep Dive in July with live Zoom workshops:
  • Time/Date TBD - Rae Ann Herman, Market Director at Oprah Daily
  • Holiday Planning & Partnerships with Liz Eichholz, Co-Founder of Weezie Towels: Thursday, July 23rd at 11am PT | 2pm ET
  • Holiday Gift Guide Pitching & Curation with Haskell Harris, Style Director of Garden & Gun and author of Gander Substack: Friday, July 24th at 10am PT | 1pm ET
  • How to Pitch Workshop with Carla & Kathryn: Thursday, July 30th at 11am PT | 1pm CT | 2pm ET

• Monthly Checklist, Pitch Angles & Content Ideas — Your action items for the month: what to pitch, what to post, what to focus on, with seasonal pitch angles and content ideas.

• Monthly Check-In Video — Timely guidance from Carla & Kathryn on what to focus on each month.

• Monthly Live PR Power Hour — A Zoom session where Carla and Kathryn answer your questions and give you guidance to keep moving forward. Recorded for replay.

• Small Business Toolkit - Extensive library of foundational lessons, templates, and resources on press, partnerships, and content. 

• Member Group Chat -  Real-time access to Carla & Kathryn and the AYN member community to ask questions, share wins, or just connect.

• Quarterly Planning Session -Step back, look ahead, and plan the season. Four times a year, Carla and Kathryn lead a guided planning session where you step back from the day-to-day and plan ahead. These sessions help you shift from reactive to proactive.

WHAT OUR MEMBERS ARE SAYING

"Since joining, my business is much more polished and professional, and I've secured several press placements including VERANDA and Garden & Gun." — Kimberly D., creative business owner, Houston, TX

"Your worksheets, timelines, calls, and community responses finally gave us the structure we've so badly needed. We now feel like we're ahead for the first time since we started." — Mary Cayten B., founder of Brakefields

"I spoke with the events manager at Clare V and they're interested in me hosting a wine tasting event at their Nolita shop. The fact that I now know how to promote, leverage, and talk about it removes the weight of 'what do I do now?'" — Erin R., ECR Vintners, NY

"I recently secured a 14-page article about my business using Carla and Kathryn's guidance. I couldn't have done it without them!" — Jane P., artist, New York, NY

"Reaching out to an editor or a brand felt so intimidating before. Now I feel empowered to reach out armed with their expertise!" — Heather F., content creator, Nashville, TN

"I'm truly blown away by the wealth of knowledge that Kathryn and Carla are willing to share. They demystify the PR world with thought-provoking lessons and planning tips. The check-ins with other members always leave me feeling fearless and motivated to take action!" — Theodora M., artist, Richmond, CA