LAST CHANCE TO JOIN: Brand Foundation Bootcamp
Join our second annual Brand Foundation Bootcamp in November 2021 and grow your business in 4 weeks.
Includes lifetime access to The PR & Social Media Starter Kit digital course + 5 LIVE coaching sessions with Carla & Kathryn.
**ONLY A FEW MORE SPOTS LEFT**
Join Our BRAND FOUNDATION BOOTCAMP for Small Business Owners & Solopreneurs
*ONLY A FEW MORE SPOTS AVAILABLE. Offer expires on October 31.
Don't miss this limited time offer to join our second annual Brand Foundation Bootcamp taking place November 1, 2021 - December 3, 2021. There are only 30 spots available.
The Brand Foundation Bootcamp combines our digital course The PR & Social Media Starter Kit with 5 LIVE coaching sessions.
This limited time offer includes ALL of the below:
- 4 one-hour LIVE group workshops guiding you through each lesson of our course
- PLUS 1 bonus LIVE workshop revealing our expert strategy on how to get in front of media and influencers
- Lifetime access to our digital course The PR & Social Media Starter Kit
- Unlimited email Q&A with Carla & Kathryn for one month
- Opportunity to network with other participating small business owners
Need accountability? Strapped for time? We’re here to help!
Our weekly live workshops will guide you through each video lesson in The PR & Social Media Starter Kit to ensure you complete it and start taking your business to the next level in just 4 weeks.
We are so confident in our Brand Foundation Bootcamp that we offer a 30-day guarantee. So if this bootcamp does not help you take your business to the next level, then you can request a full refund.
About the Brand Foundation Bootcamp
If you’re here, you’ve likely already started down the path towards building your own business.
- You’ve created an exciting product or service
- You’ve set up your website and social media channels
- You’re ready to reach more customers and increase sales
But you don't know what you need to get the word out and build awareness.
This is where so many small business owners get stuck. You are not alone.
The good news is, success is closer than you think. Did you know that:
- PR and social media are some of the most powerful tools at your disposal
- Crafting an authentic story has the potential to fuel your business growth and success
- A clear, consistent message can capture the attention of your ideal customer, drive sales, and build your brand
And that's where we can help.
The Brand Foundation Bootcamp will teach you exactly what you need to grow your business right now:
1. Learn the fundamental building blocks of PR and social media
2. Cut through the noise and reach your ideal customers with confidence and clarity
3. Take success into your own hands by telling your story
About The PR & Social Media Starter Kit
The PR & Social Media Starter Kit is our digital course that combines our 20+ years of experience working across communications, marketing, and brand strategy for startups, corporations, award-winning PR firms, and running our own consulting companies.
The 7-step method we teach in this course is our proven method that has helped our clients secure coverage in national media outlets including The Wall Street Journal, The New York Times, Good Morning America, Forbes, Fortune, Inc., Entrepreneur, Fast Company, Elle, ELLE Decor, Glamour, Good Housekeeping, Marie Claire, O, The Oprah Magazine, People, Real Simple, Vogue, and Wired, to name a few.
We've helped clients grow from scrappy startups to multi million dollar businesses using the same brand foundation you will build in this course.
When you take our course you will learn our simple 7-step formula that we've used time and time again with hundreds of small business owners to:
- Stand out from the competition and capture attention of media, influencers, and customers
- Speak directly to your ideal customer in a way that builds trust and converts sales
- Create a social media plan that is easy to keep up with and is filled with content ideas that are relatable and helpful to your customers
- Draft key PR materials that are essential to securing press placements and partnerships
- Build a powerful brand foundation that will be your backbone to success for years to come
*Continue reading below for full details, a video, and images about what is inside The PR & Social Media Starter Kit.
*Reserve your spot below
– space is limited to the first 30 people.
What People Are Saying About Our Bootcamp
"After following your media outreach tips, I got our first feature in Garden & Gun! In talks with them about being in their gift guide for Christmas too. What I learned from you totally worked, and I would have never put my business out there on my own. Your instructions helped me pitch with confidence and security. I’m so thankful for what you are doing with AYNM- it works!" - Kimberly D., small business owner, Houston
“The Brand Foundation Bootcamp was the perfect way to create a strong brand foundation for my startup. It was valuable learning how Carla and Kathryn apply their experience from working with large brands to help startups elevate branding, PR, and social media. I feel like I learned year's worth of experience in one month and am prepared to take my company to the next level. I would highly recommend the bootcamp!”
- Chris W., startup founder, Connecticut
“After purchasing The PR & Social Media Starter Kit, I signed up for the Bootcamp in the hopes that it would push me to finish – it did just that and so much more! Not only did the Bootcamp help me hold myself accountable, but it helped me to think about my company and brand in a new way. The Bootcamp lectures allowed me to ask any questions, making me feel even more confident with my end results. I highly recommend the Bootcamp to anyone who is looking to build a brand or improve an existing one – Carla and Kathryn are incredibly knowledgeable and personable. Their process is very well thought through and it works!”
– Anne G., private jeweler, designer & appraiser, New York, NY
"I cannot say enough about the All You Need Method Bootcamp. During this course I gained an inside perspective on what brands are looking for when collaborating with influencers, great tips on how to approach them, actionable advice on how to grow my business and helpful feedback that encouraged me to view and alter my own branding from a new perspective. Right as the course was wrapping up, I was partnering with a company and I implemented some of the tools I learned while creating my deliverables for the brand. They were totally blown away with how well everything was presented and told me they'd be thrilled to work together again! It was the best feedback I've received from a collaboration. Taking the time to invest in my business this way is exactly what I needed to grow."
- Emily S., interior designer, Michigan
"The Bootcamp helped me to focus on how I could further build up my company starting with my brand. As a mompreneur, I've got a million things on my brain at one time (and I don't always remember them all). The Bootcamp allowed me to ask for feedback and questions in real-time as I went through the course. I walked out with a better understanding of where I need to start and how to make leaps forward in my brand and PR efforts. No more baby steps here - get it? ;). We're doing big kid stuff!"
- Elizabeth K., kids' clothing brand owner & designer, Houston, Texas
What's Inside The PR & Social Media Starter Kit:
Course Introduction:
- Video 1: Welcome to The PR & Social Media Starter Kit
- Video 2: PR & The Media Landscape Today
- Business Goals Worksheet
The All You Need Method 7-Step Formula:
- Step 1 - Find Your Target Audience: You might have a hunch, but it's time to dive deeper so that you can serve your ideal customer
- Video + Target Audience Persona worksheet
- Step 2 - Discover Your Differentiation: There is only one you and knowing what sets you apart will be your secret to success
- Video + 4 worksheets: Founding Story, Core Values, Competitor Analysis, & Points of Differentiation
- Step 3 - How to Build a Messaging Framework: If your ideal customer spent 30 seconds on your website or Instagram page, would they walk away with what you most want to be known for?
- Video, Messaging Framework worksheet, & Messaging Framework template
- Step 4 - Develop Your Tone of Voice & Signature Aesthetic: Give your brand a personality so that your customers feel like they are supporting a person rather than just buying something
- Video + 2 worksheets: Tone of Voice & Signature Aesthetic
- Step 5 - Create Compelling Content: Post content that services your target customer. Think about who you like to follow on social media - brands that are relatable, helpful, & personable
- Video, Compelling Content worksheet, Content Creation Tips Guide
- Step 6 - Communicate Consistently: Get ahead of the game on your social media posts with a monthly content calendar and a plan
- Video, Owned Channels worksheet, Monthly Content Calendar Template
- Step 7 - Prepare for Opportunities with a PR Toolkit: When an editor or potential partner reaches out, you'll be ready to act quickly and secure opportunities
- Video, PR Toolkit worksheet, Image Library Checklist & 4 templates: FAQ, About Page, Bio, Fact Sheet
Congratulations & Closing Thoughts Video: You're ready to take your business to the next level! 🎉
The Brand Foundation Bootcamp is for you if:
- Your business or side hustle is growing organically and you want to take it to the next level
- You've bought a domain name, set up a website, started social media handles, but are not sure what to do next
- You have a small social media following but are looking to reach more customers and increase brand awareness
- Most of your customers find you through friends, family or word of mouth
- You have an idea of your target audience but it's more of a hunch
- You have basic messaging in place but are not always consistent in how you describe your business
- You have a general understanding of PR and social media but are not exactly sure how it can help your business
- You are a solopreneur or have a creative business and want expert advice but are not ready to invest in a PR or social media agency yet
What to Expect:
- After purchasing, you have immediate lifetime access to The PR & Social Media Starter Kit and can revisit as needed
- You will receive private Zoom links to join our live workshops on the following topics. *We will send recordings of each of these to all participants in case you are unable to join live
- Tuesday, November 2nd @ 1 p.m. CT: PR & Social Media 101: What you need to know about the media landscape today & how PR can help grow your business
- Tuesday, November 9th @ 1 p.m. CT: Stand Out from the Crowd: How to identify your ideal customer and stand out from the competition
- Tuesday, November 16th @ 1 p.m. CT: Give Your Brand a Unique Personality: How to capture the attention of your ideal customer through your copy, tone of voice, and signature aesthetic
- Tuesday, November 30th @ 1 p.m. CT: Content & Social Media Strategy: Best practices, tips & hacks, how to use your content calendar template
- Thursday, December 2nd @ 1 p.m. CT: BONUS: MEDIA & INFLUENCERS: How to pitch media and secure influencer partnerships with your completed PR Toolkit materials
- We want to make this as easy as possible for you. The time commitment each week is up to you. For the most impact, we recommend joining our live hour-long weekly sessions and completing the lessons for that week, which can be completed in ~ 1 hour. That’s 2 hours a week or roughly 30 minutes a day if you choose to space it out.
- You'll walk away with the tools you need to grow your business using PR and social media, and if not, you'll get your money back.
A Note from Carla & Kathryn:
Our mission is simple: to give small business owners, solopreneurs, and startup founders the tools you need to grow your business and build a lasting brand.
We created All You Need Method after 20+ years working across communications, marketing, and brand strategy for startups, corporations, award-winning PR firms, and founding our own consulting companies. What we're most passionate about is helping small business owners like you.
Over the years, we've used our method to help countless small business owners and entrepreneurs reach their goals and build their dream businesses. We have seen this method work over and over again. We are confident that The PR and Social Media Kit will help transform your business. Now, it is up to you to take success into your own hands.
We look forward to working with you!
- Carla M. Nikitaidis and Kathryn Worsham Humphries
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